How To Approach Social Media Marketing and Survive
There are many uses for social media marketing, and increasing brand awareness is just one of them. Here are a few excellent guidelines to follow for your next, or first, social marketing campaign.
In a very real way social media is just like email marketing because they are both based on relationship marketing. If you want to see long term success with your social media marketing campaign and get a good return on your time investment then your focus should be on building strong relationships. What you have at a site like Facebook is the chance to talk to people and provide solid information and an experience that serves to compel them to gravitate toward you and your business. You will not be able to get too far with social marketing if you do a poor job of working on the relationship aspects. Depending on your exact market, you should have little to no problems with finding your market in good numbers at these sites. Every single relationship that you build via social media will prove to be a big addition in the long run because ultimately it’s your social contacts that matter here.
One of the best ways to make a great impression is by the amount of value you offer. The web has become the social internet, and that will only continue to grow over the coming years. One easy, sort of no-brainer, way to make a good name for your self is by over-delivering in the value department.
If you develop a reputation for being nothing but offering information that has passed around the net a hundred times, or more, then that will not bode well for you. So that is yet one more thing that you have to be careful about and avoid at all costs. We do know some marketers do this, so this is your call but remember it is your business on the line.
One thing that does not work well with social media marketing is going for the immediate sale. Yes, you cannot go for the straight kill here, and that means you need to cultivate a positive relationship with your audience. By indulging into hardcore selling you’re going to do more harm to your campaign than good. If you go for lead generation, then obviously you will build a good relationship for later promotions. You just find who is interested in your offer, grab their contact information and then follow up with them to do the selling later on. You can learn to use social media marketing with tremendous results with the right knowledge and patience.
There are several other articles that I discuss Social Media Marketing, for more on this go to my home page and click the tab Internet Marketing, you’ll see Social Media marketing in the drop down.