CPA Marketing vs. Affiliate Marketing

CPA Marketing vs. Affiliate Marketing. It’s a classic debate. And for a lot of people who failed to get affiliate marketing to work for them, but succeeded in CPA Marketing, it’s obvious who the clear winner is.

The same could be said for a lot of the top internet marketers today like Frank Kern, Perry Marshall, and others who made their living from affiliate marketing. So it all boils down to this:

Who’s right, and who’s wrong? The answer to this question is simple…

No one.

CPA Marketing Disasters

CPA Marketing has been around for many years, but it wasn’t until 3-4 years ago when it really started to catch fire with both successful and struggling internet marketers because of CPA Marketing pioneers like Amish Shah who introduced this profitable business to the online community.

I know a few CPA Marketing enthusiasts who believe running a CPA Marketing business is easier than affiliate marketing by a long shot because it’s simpler for people to take actions that doesn’t require their credit card info for YOU to make money.

Another powerful benefit of CPA is the instant results and responses you can get from basic zip and email submit forms. Even if it’s a few dollars per day profit, it’s enough to inspire anyone to take that bit of success and grow on it — where’s affiliate marketing requires MORE patience and resilience to get results.

CPA Marketing is all fine and dandy and it’s the rave in the Internet Marketing community at this time, but let’s talk a little about what makes affiliate marketing a strong “contender” in this contest to see which business model is the best:

It’s said that “the bigger the risk you take in business, the bigger the reward”. Although not always the case, I’ve discovered from personal experience it’s fairly accurate. The more you risk, the more money and higher the profit margins you get in return.

Let’s say you have an affiliate product paying out $30 per sale in commissions (affiliate marketing). If you had a common CPA Marketing campaign set-up, it would take 35 people to take a specific action ($1.00 per zip/email submit) to get what only took ONE person to do with the $30 sale.

Also, with affiliate marketing you’re not at the mercy of the CPA merchant. This means you rarely need to call anyone to get anybody’s approval to get set-up and making money.

As you can see there are both “positives and negatives” with both CPA Marketing and Affiliate Marketing. Starting out, I recommend CPA Marketing because the motivation to succeed grows even with small successes. As you start to make money, branch out into affiliate marketing to diversify your online income.




I’m an internet marketing consultant who mentors marketing on the internet using attraction marketing techniques. I team with and coach others interested in making money using the internet. I earned a degree in Engineering from the University of Michigan. My current skills are in Attraction Marketing, Mobile Marketing, Social Media Marketing and Recruiting.

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