Fantastic Ideas to Jump Start Your Content Marketing Campaigns
Content Marketing drives the Internet; content drives everything. It doesn’t matter whether messages are written spoken or delivered via video. All communication online is really some type of content. That’s why content can seem like a huge and unmanageable issue, especially to newer marketers. The real question is, how do you create the kind of content that really helps your business? When you start to explore the possibilities, you find that there are many ways that content marketing can bring you publicity and traffic. If you apply the content marketing principles we’ll be sharing in this article, you’ll find that they can help make your business more profitable.
Content Marketing Using Video
Video is becoming more and more popular every day. YouTube, along with other sites like MetaCafe, are becoming among the most visited places on the net. Many sites, called vlogs, are done in video format, whether to promote something or just for fun. When you want to learn something new online, chances are you’ll watch a video about it. When you click on a sales page these days, it will usually have a video pitching the offer. Why not create a vlog or a video series of your own? Your target audience will then have a way to find you and follow your commentaries. You can also make simple videos to promote your product for your website or blog.
Using Forums for Content Marketing
Actively participate in a forum or two. Obviously this means that you have to contribute more than “good idea”s and “me too”s to threads someone else has started. Begin a few threads based upon your niche and personal interests. Offer advice.
Write short articles and post them. This kind of content marketing is really great and really informal and can really help you expand your projects and business. These are all fantastic methods for building an audience. These forums are great places to form relationships that can really help you expand your brand and the rest of your professional endeavors. Even better, it is fun to participate in forums! They are extended conversations that you can have on your own time. Think about it: talking to help earn money-what’s not to like?
Make an eBook
As a blogger some of your posts have more traffic and comments than others. Put together between ten and twenty of those most popular posts in a small ebook and then offer that ebook for free or for a very cheap download. Never charge more than a few dollars for this kind of thing since it’s available for free if people are willing to search for it, but at the same time the cheap ebook is a great way to endear yourself to your readers and to bring in a little bit of extra cash that you can use on other stuff.
If you want to gain more exposure for your business, content marketing gives you lots of options to do this. You don’t have to limit yourself to just one type of content, as your options are many. You have the options of publishing an ezine, making videos or focusing on your blog and any of these and more can be effective. Don’t spend too much time wondering what’s best, though -just focus on something and see how it works for you. As you create more of your own content, you’ll figure out what works and what doesn’t.